Creating a vacation rental email marketing strategy is easier than it sounds and is really just a six-step repeated process. Once you have the system set up and working, you can continue to grow your email list and bookings as part of your overall book direct marketing strategy.
Read on to learn some of the biggest mistakes I have made along the way and the mistakes I see others making often. Many of these are true for any industry, but many are specific to the vacation rental industry. Even if you have hired or will hire someone to build your website, you should read through these mistakes and make sure your designer knows you are watching!
You may have NO CLUE what you are doing and post some kind of image a couple of times a week and then wonder what to do next.
Or, maybe you have been told that Instagram isn’t the best place for you to be bustin’ your moves… so you either never started or gave up on it entirely…
No matter which of those people you are, read on because these vacation rental Instagram tips are for you!
Engagement takes time, but if you are thoughtful about the content you share, genuine in the way you interact with your followers and reach out to people who like, comment and follow you, you will have a steady growth of people who are actually interested in you, inspired by your photos and will book.
Blogging about your destination can be an amazing resource for FREE traffic to your vacation rental website or travel brand. But, before you hit publish, be sure you aren’t making these 10 common mistakes or you could be blogging for nothing. Read more to create content your visitors will love and share!
Instagram a FANTASTIC place to grow your following and engage people with images and videos of your destination. Learn how to start, how to use hashtags and more Instagram marketing tips for your vacation rental.