I can help you build and grow a successful vacation rental business that gives you the freedom to make your own rules, garners five-star reviews and put more profits in your pocket…
The owners I work best with are passionate about excellent hospitality, creating comfortable and well-appointed vacation homes, and helping their guests experience an amazing vacation.
They are ready to work – and even if they don’t have time to do “all the things” they know that to reap the rewards, they have to put in effort and investment.
When we work together building your website or dialing in your social media strategy, through my private consulting or as a student in one of my courses, it’s a partnership. I help you build and implement business and marketing strategies, give advice based on my experience and help you create more than just a vacation home, but a vacation rental brand – if you have one home of your own or manage multiple homes for others.
If you are ready to fast track your way to success, we can work together one to one to create a book direct strategy. Weekly one-hour strategy and training calls will focus on where you are now and where you want to grow. VIP Consulting is on a monthly retainer system and includes direct access to all of my online programs. It’s perfect for those with several properties or a property management company, although anyone can participate. Rates start at $1500 per month and typically we will work together at least 3 months depending on your needs. Additional services such as website design or content creation can be added to the program.
The easiest way to get started is with one of my online programs, the Five-Step Booking Roadmap is a guided group coaching program with 8 weeks of lessons and 2 additional weeks of support that starts in January and October each year. Or learn more about the Content Marketing Roadmap, Insta-Booked or any of my other workshops.
The first step to growing Independent and start booking direct is a professionally designed website with instant book capabilities. I create modern, conversions focused websites that attract the kind of people you want as guests. With on-page SEO, Owner Rez (or your booking management software) gorgeous design and creative content, your new website will be the cornerstone of your book direct strategy.
Content marketing is a proven strategy to drive users to your website and increase your chances of booking direct.
I love researching and writing SEO optimized website copy, blog posts and destination guides, providing ongoing marketing support or working with you to build a plan that works for your business.
There are a ton of things to do when you get started in your book direct vacation rental business and my team and I can help get them done for you! From writing or re-writing listing descriptions, setting you up with Owner Rez or your booking software, creating systems and automations, or adding your listing to Airbnb and other online listing sites.
You must put your best foot forward with all your marketing efforts and our professional audits will help you determine the changes you need to make to optimize your listings, social media, website and branding.
There is nothing that will increase free traffic to your website more than destination blogging. We will conduct keyword research, research your destination and provide engaging blog posts.
When you have a website, you need a way to send traffic to your site - I'll help you create a content marketing strategy and work through it to ensure your website does what it is supposed to - BOOK MORE GUESTS!
Email marketing is one of the easiest and most profitable ways to grow your booking revenue. I'll set up your account, add lead forms to your website and write your monthly newsletter.
Google Adwords, Facebook & Instagram, Pinterest and Digital Display ads are all excellent sources of traffic to your site, IF you know how to set them up effectively and write engaging content. I do! I have a proven track record of profitable Facebook & Instagram ads.
An effective social media strategy involves knowing your audience, creating content, and building networks. We can manage your profiles including Facebook, Pinterest, Instagram & Twitter.
Contact Me To Get Started!
